[PDF.81bs] Urban Innovation Networks: Understanding the City as a Strategic Resource

Urban Innovation Networks: Understanding the City as a Strategic Resource

[PDF.ml18] Urban Innovation Networks: Understanding the City as a Strategic Resource

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 |  2015-11-07 |  2015-11-07 | File type: PDF

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||From the Back Cover|This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – a

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. The main argument is that companies have to build what the author calls “urban innovation networks.” After a theory-based outline of such networks, the author dem...

You easily download any file type for your device.Urban Innovation Networks: Understanding the City as a Strategic Resource   |  Alexander Gutzmer. I was recommended this book by a dear friend of mine.

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