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The Neuroscientific Basis of Successful Design: How Emotions and Perceptions Matter (SpringerBriefs in Applied Sciences and Technology)

Marco Maiocchi




[PDF.dp91] The Neuroscientific Basis of Successful Design: How Emotions and Perceptions Matter (SpringerBriefs in Applied Sciences and Technology)

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 | #3967576 in eBooks |  2014-12-01 |  2014-12-01 | File type: PDF

||From the Back Cover|The term design today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings d

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss...

You easily download any file type for your device.The Neuroscientific Basis of Successful Design: How Emotions and Perceptions Matter (SpringerBriefs in Applied Sciences and Technology)   |  Marco Maiocchi. I was recommended this book by a dear friend of mine.

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