[PDF.11ya] The Interface: IBM and the Transformation of Corporate Design, 1945–1976 (A Quadrant Book)
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The Interface: IBM and the Transformation of Corporate Design, 1945–1976 (A Quadrant Book)
John Harwood
[PDF.mi08] The Interface: IBM and the Transformation of Corporate Design, 1945–1976 (A Quadrant Book)
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| #1199546 in eBooks | 2011-11-15 | 2011-11-15 | File type: PDF||18 of 20 people found the following review helpful.| Good intentions but inaccurate and misleading|By Tom Hardy|I applaud the author's objective to present the historical context of the IBM Design Program as being the first comprehensive effort of an American corporation to successfully transform corporate identity across a broad range of design on a global basis. This extraordinary effort by Eliot Noyes, Paul Rand and Charles||"This study is as essential for historians of postwar American architecture, corporate culture, and applied cybernetics as it is a vital archaeology of our current world of digitized experience, in which few aspects of daily life have not be restructured by th
In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM’s corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed—a story told in full for the first time in John Harwood’s The Interface—remade IBM in a way that would also transform the relati...
You can specify the type of files you want, for your gadget.The Interface: IBM and the Transformation of Corporate Design, 1945–1976 (A Quadrant Book) | John Harwood. I really enjoyed this book and have already told so many people about it!
