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The Executive Architect: Transforming Designers into Leaders

John E. Harrigan, Paul R. Neel




[PDF.pb75] The Executive Architect: Transforming Designers into Leaders

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 | #3055185 in eBooks |  2008-04-21 |  2008-04-21 | File type: PDF

||0 of 0 people found the following review helpful.| Andrew Otwell's review|By James E. Nichols|Mr. Otwell's difficulty lies in applying this book to computer software design. Unfortunately, "architect" and "architecture" have been misappropriated, to the extent that an entire generation is apparently unaware that these words once specifically referred to the physical design of the built environment. You know: houses? Cities? Is|From the Publisher|The authors promote the premise that competitive success in architecture today requires new strategic thinking, marketing sophistication, innovative professional services and effective client relations skills. Features superlative advice and p

"We cannot continue to accept the view that when times are good we will prosper and when times are bad we will suffer. . . . We must move from a business of commissioned services to one of direct participation in all our clients' endeavors, where productive participation establishes us as trusted partners, the currency for a continuing relationship." --John E. Harrigan and Paul R. Neel

In their drive to compete effectively in the emerging world economic orde...

You easily download any file type for your gadget.The Executive Architect: Transforming Designers into Leaders   |  John E. Harrigan, Paul R. Neel. Which are the reasons I like to read books. Great story by a great author.

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