[PDF.62sj] Staging the New Berlin: Place Marketing and the Politics of Urban Reinvention Post-1989 (Planning, History and Environment Series)
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Staging the New Berlin: Place Marketing and the Politics of Urban Reinvention Post-1989 (Planning, History and Environment Series)
Claire Colomb
[PDF.ln28] Staging the New Berlin: Place Marketing and the Politics of Urban Reinvention Post-1989 (Planning, History and Environment Series)
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| #1735567 in eBooks | 2013-06-17 | 2013-06-17 | File type: PDF||||"Combining the sociology of marketing with recent history, this book will appeal to practitioners of urban marketing as well as to historians of Germany, and to anyone interested in Berlin's recent history... Recommended"- <
This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image ca...
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