[PDF.95ab] Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 (Planning, History and Environment Series)
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Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 (Planning, History and Environment Series)
STEPHEN V. WARD
[PDF.ps46] Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 (Planning, History and Environment Series)
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| #3297376 in eBooks | 2005-10-09 | 2005-10-09 | File type: PDF||2 of 2 people found the following review helpful.| Gem of a book|By Jim Kayalar|A must read for anybody in the destination marketing or tourism development business. The book starts with how marketing evolved, called "boosterism" at the time! Invaluable insight is gained into the marketing communications of the times as the book depicts the selling of the frontier, (US Midwest), selling towns and cities to the masses. There are||"Ward's discussion of the slogans and imagery of promotion material is deft and insightful, and he makes good use of the assembled pamphlets, posters, and advertisements.."|-"Enterprise and Society |"This is an enthusiasts' book, written by an enthusiast for f
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
You easily download any file type for your device.Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 (Planning, History and Environment Series) | STEPHEN V. WARD.Not only was the story interesting, engaging and relatable, it also teaches lessons.