[PDF.24ce] Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in Creative and Cultural Industries Management)
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Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in Creative and Cultural Industries Management)
Milan Todorovic, with Ali Bakir
[PDF.fr01] Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in Creative and Cultural Industries Management)
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| #2231865 in eBooks | 2016-03-02 | 2016-03-02 | File type: PDF||About the Author||Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy. |with Ali Bakir, Principal Lecturer at Buckinghamshire
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors.? With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.
Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original r...
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