| #3165071 in eBooks | 2006-08-11 | 2006-08-11 | File type: PDF||From the Back Cover|Heritage Marketing is the first book to apply the key principles of marketing to the heritage industry. Heritage is marketed in almost every sector and the book clearly defines heritage for marketers. It then provides an important overview of
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism
The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: ...
You easily download any file type for your device.Heritage Marketing | Shashi Misiura. I was recommended this book by a dear friend of mine.
