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Color For Profit (Rebel Reads)
Louis Cheskin
[PDF.wm78] Color For Profit (Rebel Reads)
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| #2257422 in eBooks | 2016-09-05 | 2016-09-05 | File type: PDF||0 of 0 people found the following review helpful.| Two Stars|By D|Get to the point is all I can say. Could be condensed to 20 pages.|About the Author|
Louis Cheskin (1907-1981) was a scientific researcher, clinical psychologist, and important marketing innovator who observed that people’s perceptions of products and services were directly related to aesthetic design. Cheskin spent m
Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.
Among some of Cheskin's noteworthy accomplishments were:
The creation of the Gerb...
You easily download any file type for your gadget.Color For Profit (Rebel Reads) | Louis Cheskin. I really enjoyed this book and have already told so many people about it!
